It has been almost a decade that Carlsberg did not launch any new products. While in late 2017, a new flavour – Carlsberg Smooth Draught was grandly introduced. Launch dinners inviting internal staffs and trade partners were held individually. Those amazing nights were the first time for the product to be publicized in Hong Kong.
To tie with the characteristic of product – smooth texture, Event Elite made the 3-hour dinner to be “smooth & silky”. From venue decoration, crew wardrobe, performance & show, dinning menu to even a napkin.
To wow the guests, we designed a great light show to start the night, followed by a dance show called “Aerial Silk” and an amination show. Effort was also put on the menu design, we invited actor Steve Lee (鼎爺), a famous foodie / chef in Hong Kong to create a tailor-made menu. Each dish is designed to be smooth-textured or a good match to pair up with our smooth beer.
Unlike other event management, we just not only creating the visual experience like deco & performance, but extended to the taste experience creation. Every guest is fully surrounded by “smooth & silky” in multi senses.
“Le Moment” representing the laidback living style of French, oriented from France, Kronenbourg 1664 would like to bring this leisure experience to the hectic & frenetic city.
Fully wrapped Knutsford Terrace, Event Elite helped to transform it into a Premium European Street Night Party. To enhance the Le Moment experience, entertainment and interactive program were arranged throughout the long street. Live Jazz band in French & English song on balcony of Mira Mall, violin & accordion performance, macaron tasting team, mobile photo team, mime performance and portrait coin were set up at different sections, so to make everywhere thriving. With our tailored-made K1664 table lamp, the brand was strongly presented.
This event was particularly challenging due to several aspects, limited space, no central landlord or restaurants committee and weather issue. Several show/performances were on live at the same time within a small area. Through detailed rundown planning & management, we ensured each show to be well performed & guests enjoyed, while the shows wouldn’t clash with others and crowds were evenly spread. Without a central contact point, time & efforts were needed for liaison with individual restaurants and building property offices on Knutsford Terrace, to invite them joining the event and provide electricity. Last but not least, weather is always unpredictable and influencing an outdoor event. With nice weather on the first night, heavy rain came on the second night. Having marquee & umbrella prepared at first hand, we were able to carry out the contingency at once.